Storytelling in the age of social media: vertical videos
Where is the audience? People are consuming news differently — especially younger people. Algorithms on social media platforms favour vertical videos, and newsrooms are rushing to adapt.
Although the delivery has changed, audiences still want stories that provide clarity, context, and timeliness. Combining engaging visuals with a well-thought-out story structure, I’ve created vertical videos that gained millions of views worldwide.
Video trends change over time; what works now, may not in the future. Therefore, I’m always on the lookout for ways to innovate, to meet where the audiences are.